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Omega's 2009 “New Constellation” Collection. A redesign of the Constellation line, Omega's Constellation 09 watches still sports the Constellation star,
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Press Release: OMEGA Launches the New OMEGA Constellation ...
&Nbsp; For 161 years, OMEGA has never stopped surprising the world with its pioneering spirit. Today, the Swiss luxury watchmaker and its global ambassador Zhang Ziyi jointly launched the new OMEGA Constellation 2009 Collection to the Asian market in Shanghai, China. This was not only the world premiere of the new collection that combines tradition and innovation – it also marked the first official appearance of Zhang Ziyi as the newest member of the OMEGA family of brand ambassadors. The glamour and elegance of the OMEGA Constellation Collection has conquered the world for over half a century. Earlier this year, during the photo shoot for OMEGA’s new Constellation advertising campaign, Zhang Ziyi expressed her strong interest in watchmaking technology. Today, in the OMEGA store, she spent time at the watchmakers’ bench, placing some components in a movement with the professional guidance of an OMEGA watchmaker. Later, Urquhart presented Zhang Ziyi with a new Constellation watch and invited her to autograph the watch box before locking it up in the transparent safe. This watch will become a splendid Constellation dream come true for the luckiest guest: thousands of VIP customers will be invited to the OMEGA Corporate Flagship Store to draw the lucky key which will open the safe. The key holder will become the owner of the magnificent Constellation watch. Shanghai Concert Hall boasts European classic exterior design style with nearly 80 years of history, making it the perfect place to present the OMEGA Constellation Collection. A huge poster of Zhang Ziyi’s new advertising image was hung on the exterior wall of Shanghai Concert Hall, presenting the new OMEGA Constellation 2009 Collection on the wrist of the stunning actress....
OMEGA Launches the New OMEGA Constellation Collection with New ...
by editor
Shanghai, 27 August 2009 – For 161 years, OMEGA has never stopped surprising the world with its pioneering spirit. Today, the Swiss luxury watchmaker and its global ambassador Zhang Ziyi jointly launched the new OMEGA Constellation 2009 Collection to the Asian market in Shanghai, China. This was not only the world premiere of the new collection that combines tradition and innovation – it also marked the first official appearance of Zhang Ziyi as the newest member of the OMEGA family of brand ambassadors. The glamour and elegance of the OMEGA Constellation Collection has conquered the world for over half a century. Zhang Ziyi visits OMEGA SOGO Flagship Store, experiences watchmaking At 2 p.m. the president of OMEGA, Stephen Urquhart, gave Zhang Ziyi a tour of OMEGA’s new Corporate Flagship Store located on 1F at Shanghai SOGO Department Store. Earlier this year, during the photo shoot for OMEGA’s new Constellation advertising campaign, Zhang Ziyi expressed her strong interest in watchmaking technology. Today, in the OMEGA store, she spent time at the watchmakers’ bench, placing some components in a movement with the professional guidance of an OMEGA watchmaker. Later, Urquhart presented Zhang Ziyi with a new Constellation watch and invited her to autograph the watch box before locking it up in the transparent safe. This watch will become a splendid Constellation dream come true for the luckiest guest: thousands of VIP customers will be invited to the OMEGA Corporate Flagship Store to draw the lucky key which will open the safe. The key holder will become the owner of the magnificent Constellation watch. Constellation Shined Shanghai Concert Hall At 5 p.m. the New OMEGA Constellation Launch Event was held in Shanghai Concert Hall. Shanghai Concert Hall boasts European classic exterior design style with nearly 80 years of history, making it the perfect place to present the OMEGA Constellation Collection. A huge poster of Zhang Ziyi’s new advertising image was hung on the exterior wall of Shanghai Concert Hall, presenting the new OMEGA Constellation 2009 Collection on the wrist of the stunning actress. The fleeting moment captured through a lens by top fashion photographer Mario Sorrenti made a powerful impression on the almost 400 guests who saw the image at the hall’s entrance. ...
NEW Omega Ladies Constellation Line - Watchluxus
The birth of a classic in 1982, OMEGA launched a watch which introduced a particularly radical and enduring design concept. The watch was the Constellation Manhattan and its now-famous “Griffes” or claws placed it among the ranks of the world’s most instantly identifiable timepieces. The Griffes were not only striking aesthetically, but were also highly functional in those days: they held the sapphire crystal and gasket firmly against the case, contributing to the watch’s water resistance. While the Griffes were initially introduced for their functionality, their individuality played a greater role in the Constellation’s remarkable popularity than anyone could have imagined: they became the trademark which defined the watch line. A compelling argument could be made that if the dials were removed from most watches, only experts and enthusiasts would be able to tell them apart. Such was not the case with the OMEGA Constellation, which could be distinguished immediately from across a room and at any angle. In 1995 marked another milestone for the Constellation. That was the year that OMEGA started working with brand ambassadors, prominent among them supermodel Cindy Crawford. Cindy actively participated in the design selection process with OMEGA’s watch specialists and the Constellation famously became “Cindy’s Choice”. Cindy’s advertisements for the Constellation 95 developed, over time, into OMEGA’s My Choice campaign: an image of a popular OMEGA ambassador is displayed in the brand’s posters and advertisements along with a photograph of a watch from Constellation 95 family, and a text limited to the subject’s name and the words MY CHOICE. The new Constellations bear a strong family resemblance to their ancestors. The Constellation star is at the 6 o’clock position on each one and still have the famous claws which have been refined and updated. Their bracelets have the familiar horizontal links but the new “Mono Rang” bracelets, which feature butterfly clasps, have been re-engineered for maximum comfort. The Constellation 09 watches also have some features which set them apart from their forebears. The striking dials, in silver, champagne, white pearled mother-of-pearl, black, and brown, are enhanced by the supernova pattern emanating from the Constellation star – a dramatic design feature which was first introduced in 2008’s Constellation 160 Years model. Their “Dauphine plume” hands are either rhodium plated or made of 18 Ct red or yellow gold and coated with Super-LumiNova.
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